Watchmakers United, by Luxogood

BA111OD

Thomas Baillod, founder and CEO of BA111OD, is an expert in the watch industry, born in La Chaux-de-Fonds. After assuming responsibilities within a large independent watch brand and facing the global economic crisis of 2008, followed by the rise of e-commerce, he has acquired the certainty that the major challenge for a company is to anticipate and support technological advances.

At the heart of BA111OD is a dynamic and experienced entrepreneur, determined to shape the watchmaking of tomorrow. Built from scratch, without financing or investors, the brand embodies a vision of the future of watch distribution focused on innovation.

BA111OD stands out for its innovative concept of "We-commerce", reconciling traditional commerce and e-commerce, and creating a community of passionate customers who share the same values and interests. The "Afluendors", both ambassadors, influencers and sellers, are the drivers of this unique approach, promoting an authentic and personalized customer experience.

At BA111OD, the challenge is not in the design of watches, but in the transformation of the way they are sold. Thomas Baillod and his team are committed to creating a customer-centric distribution model, reviving emotion and human connection in every transaction.

BA111OD

Thomas Baillod, founder of BA111OD, reinvents watch distribution with "We-commerce", placing the customer at the heart of each transaction.

Discover

BA111OD - CHAPITRE 3.1 R C.T.M. RELOADED

Chapter 3.1 R C.T.M. Reloaded is a remarkable reedition of the brand's inaugural Swiss-made automatic timepiece.

BA111OD - CHAPITRE 3.1 R C.T.M. RELOADED AVEC BRACELET EN ACIER

Chapter 3.1 R C.T.M. Reloaded with Stainless Steel bracelet is a remarkable reedition of the brand's inaugural Swiss-made automatic timepiece.

BA111OD - CHAPITRE 3.2 R B.S. RELOADED

Dive into this intriguing Chapter 3.2 Swiss Made skeleton timepiece, a striking watch treated with complete black PVD and accented by golden indexes and hands.

BA111OD - CHAPITRE 3.3 1R1SE BRACELET EN ACIER INOXYDABLE

This elegant unisex Swiss Made automatic timepiece comes adorned with a stainless steel bracelet, adding a touch of refinement and versatility.

BA111OD - CHAPITRE 3.3 1R1SE

This elegant unisex Swiss Made automatic timepiece, boasting a 42mm diameter, featuring three hands with an openwork design on a smoked dial in gray hues.

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BA111OD - CHAPITRE 3.4 BLACK PEPPER

Discover this elegant unisex Swiss Made automatic timepiece, featuring a 42mm diameter and a 3-hand version.

BA111OD - CHAPITRE 3.5 ZEST BRACELET EN ACIER INOXYDABLE

Discover this elegant unisex Swiss Made automatic timepiece, featuring an anthracite sunray dial adorned with vibrant orange details.

BA111OD - CHAPITRE 3.5 ZEST

Discover this 42 mm automatic timepiece, sharp and stylish, whose sleek design offers a unique view of the watch's inner workings.

BA111OD - CHAPITRE 3.6 - AZUR BRACELET EN ACIER INOXYDABLE

This elegant unisex Swiss Made automatic timepiece comes adorned with a stainless steel bracelet, adding a touch of refinement and versatility.

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BA111OD - CHAPITRE 3.6 - AZUR

The standout feature of this timepiece is the bright and luminous blue sunray openworked dial that offers a stunning view of the watch's inner workings.

BA111OD - CHAPITRE 3.7 - MIDNIGHT MAUVE

In an elegant unisex 42mm 3-hand version, this Swiss Made model is in 316L steel coated with black PVD, giving it an assertive character.

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BA111OD - CHAPITRE 4.1 T.V.D.

Entirely designed and produced in the Jura Arc, in Switzerland, the tourbillon Chapter 4.1 T.V.D features a top-of-the-range case and finishes.

BA111OD - CHAPITRE 4.2 LILY

With the first connected glass of the industy, BA111OD includes the NFC technology in a fully mechanical watch.

BA111OD - CHAPITRE 4.5 T.V.D

Entirely designed and produced in the Jura Arc, in Switzerland, the tourbillon Chapter 4.5 T.V.D features a top-of-the-range case and finishes.

BA111OD - CHAPITRE 4.8 GMT TOURBILLON GREENWICH LIMITED EDITION

This highly exclusive series of 50 numbered pieces features an elegant sage green dial housed in a 44mm titanium case.

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BA111OD - CHAPITRE 5.1 CHRONO MAGMA

A model with a fiery temperament and first-rate materials: Valjoux 7750 movement, stainless steel case and ceramic bezel.

BA111OD - CHAPITRE 6.1 MELINDA

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

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BA111OD - CHAPITRE 6.1 MELINDA AVEC BRACELET GRIS

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

BA111OD - CHAPITRE 6.2 CHLOÉ

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

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BA111OD - CHAPITRE 6.3 OCÉANE

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

BA111OD - CHAPITRE 6.4 STELLA

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

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BA111OD - CHAPITRE 6.5 GIULIA

Crafted by Liliane Murenzi, this Swiss-made collection draws its inspiration from the serene tones of nature and the geometric patterns she adores.

BA111OD - CHAPITRE 6.6 LAURA

Experience the elegance of this exquisite timepiece, featuring a stainless steel case and a deep blue aventurine dial.

BA111OD - CHAPITRE 6.7 AYDEN

Embrace the timeless luxury with this distinguished timepiece featuring a stainless steel case and a pristine white dial that exudes classic elegance.

BA111OD - CHAPITRE 6.8 ADRIANA

Embrace the timeless luxury with this distinguished timepiece featuring a 2N PVD gold-plated case and a white dial that exudes classic elegance.

BA111OD - CHAPITRE 7.1 SILVER WHITE BRACELET ACIER

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

BA111OD - CHAPITRE 7.1 SILVER WHITE

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

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BA111OD - CHAPITRE 7.2 DEEP BLUE BRACELET EN ACIER

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

BA111OD - CHAPITRE 7.2 DEEP BLUE

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

BA111OD - CHAPITRE 7.3 FDV - BRACELET EN ACIER

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

BA111OD - CHAPITRE 7.3 FDV

Dive into an exquisite experience of watchmaking with the Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship.

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BA111OD - CHPTR_Δ.1 [KAIROS]

CHPTR_Δ is the first BA111OD manufacture watch complication: a unique timepiece that represents time in a revolutionary way.

BA111OD - CHPTR_Δ.2 [B.ROK]

CHPTR_Δ is the first BA111OD manufacture watch complication: a unique timepiece that represents time in a revolutionary way.

BA111OD - CHPTR_Δ.3 [MDP]

CHPTR_Δ is the first BA111OD manufacture watch complication: a unique timepiece that represents time in a revolutionary way.

BA111OD x Label Noir - CHPTR_Δ.5 [LABEL NOIR] EDITION LIMITÉE

BA111OD collaborates with Label Noir to introduce the CHPTR_Δ.5 Label Noir Limited Edition, limited to 111 numbered pieces.

BA111OD - CHPTR_Δ.5 [LABEL NOIR] EDITION LIMITÉE

BA111OD - CHPTR_Δ.6 [PHANTOM] 40 mm

The CHPTR_Δ.6 [PHANTOM] is distinguished by its sophisticated anthracite hue.

BA111OD - CHPTR_Δ.7 [ELLA] BLACK DIAMOND 40 mm

The CHPTR_Δ.7 [ELLA] Black Diamond is distinguished by its sophisticated anthracite hue.

BA111OD - CHPTR_Δ.7 [ELLA] BLACK DIAMOND 40 mm (leather)

The CHPTR_Δ.7 [ELLA] Black Diamond is distinguished by its sophisticated anthracite hue.

BA111OD - CHPTR_Δ.8 [KAIROS] 40 mm

CHPTR_Δ.8 [KAIROS] features a pure aesthetic with its stainless steel case.

BA111OD - CHPTR_Δ.8 [KAIROS] 40 mm (steel)

CHPTR_Δ.8 [KAIROS] features a pure aesthetic with its stainless steel case.

BA111OD - CHPTR_Δ.9 BICO 40 mm

CHPTR_Δ is adorned with an elegant two-tone combination, pairing steel with a yellow gold PVD coating, for a look that is both classic and contemporary.

BA111OD - CHPTR_Δ.9 BICO 40 mm (steel)

CHPTR_Δ is adorned with an elegant two-tone combination, pairing steel with a yellow gold PVD coating, for a look that is both classic and contemporary.