AWAKE _ Son Mai Silver Leaf Outre Bleu

Description

• A world first - a combination of 2 Métiers d'Art never before applied in watchmaking For the first time in the history of watchmaking, two Métiers d’Art (crafts akin to artistry) – ‘Son Mai’, the centuries-old Vietnamese art of sanded lacquer, and silver leaf gilding – come together in the creation of unique dials. Each hand-crafted dial, a work of art in its own right, requires a unique skill and between 10 and 15 hours of painstaking attention to detail. AWAKE is making this horological art available at an unprecedented price of 1,850 CHF, excluding VAT.

• A new era for AWAKE - the first permanent collection AWAKE, already renowned for its quickly sold-out limited editions, enters a new phase in its ascendancy with the launch of its very first Swiss Made permanent collection. Comprising four models with entirely redesigned cases, a Swiss movement – a first for the brand – and dials sublimated by a unique Métier d’Art technique, this collection is now available.

• An innovative mastery of luminescence AWAKE introduces a new luminous signature thanks to the complex construction of the indexes and hands, wrapped in Super-LumiNova® BGW9, creating a subtle play of light and shadow akin to chiaroscuro. This ingenious design generates backlighting effects that magnify the depth and reflections of the lacquer, transforming the space between the sapphire crystal and the dial into a veritable chamber of luminous reflection for a unique visual experience.

• The Switch to Swiss Made As another first, AWAKE is going Swiss Made by integrating Swiss movements from La Joux-Perret, the historic Manufacture based in La Chaux-de-Fonds, the cradle of Swiss watchmaking. Assembled in La Chaux-de-Fonds as well, each watch embodies the perfect blend of horological creativity, beautiful craftsmanship and reliability, for exceptional value for money.