SARTORY BILLARD

Founded in 2015, Sartory Billard unveils a unique approach in bespoke watchmaking. Armand Billard, watchmaker and creator, places the customer at the heart of the process, weaving the history and personality of each timepiece.

Armand Billard, former independent designer, decided to revolutionize watchmaking in 2015. Initiated by Ludovic Sartory, the SB01 was born, symbolizing the beginning of an exceptional adventure. It was followed by the SB02 and SB03, the premise of unlimited customization.

Armand, with his entrepreneurial experience, surrounds Sartory Billard with talented craftspersons. In 2020, the SB04 is presented, bearing the affirmed identity of the brand. Faced with this success, the SB05 is unveiled in 2021, the result of a partnership with Comblémine in Switzerland.

The SB05, selected at the GPHG 2022, embodies Sartory Billard’s commitment to excellence. Limited to 125 pieces per year, each creation is a dialogue between the creator and the customer. Armand guides, encourages co-creation, and breathes new life into watchmaking, reaffirming the value of patience.

Sartory Billard is a blank page for your creativity. Dare to dream, dive into the experience, and let Armand Billard turn your watchmaking dream into reality on your wrist.