Singer Reimagined

Singer Reimagined was born from an encounter between Rob Dickinson, founder of Singer Vehicle Design, and Marco Borraccino, a renowned Italian watch designer. The connection around design and engineering was immediate. For nearly a year, Rob in California and Marco in Geneva exchanged ideas about cars, music, watches, and a shared fascination for mechanical icons — especially the emblematic sport-classic chronographs of the late 1960s and 1970s. From this conversation, an idea emerged: to create powerful timepieces capable of reinventing high watchmaking.

Singer Reimagined is an award-winning high-watchmaking brand based in Geneva. The brand has become synonymous with the concept of "reimagining" — blending iconic design, 21st-century engineering, and material science.