Awake

Founded in 2019 by Lilian Thibault, AWAKE is an independent and innovative French watch brand with a mission to highlight the natural magnificence of the world through the object that symbolises time. Renowned for its fast-selling limited editions, AWAKE has made a name for itself with collections such as ‘Mission To Earth’, in collaboration with NASA, or ‘Time Travelers’ and more recently ‘Dare&Dream’, co-designed with French artist Nicolas Barrome Forgues and widely reported by the media and watchmaking personalities, amused and seduced by this irreverent watch. 2024 heralded the start of a new era for AWAKE, which celebrated its fifth anniversary by unveiling ‘Son Mai’: its very first permanent, Swiss Made collection, which takes the brand's vision to a whole new level: that of Métiers d'Art, the sanctuary of handcrafted skills that elevates the craftsman to the rank of artist and represents a cultural heritage to be passed on. Conceived as a bridge between traditional Vietnamese craftsmanship and Swiss watchmaking excellence, this new collection reflects the brand's evolution towards much more sophisticated watchmaking and its constant commitment to pushing back the boundaries of design and watchmaking innovation to keep inspiring and bringing pleasure and emotion to watch lovers around the world.